Dai

The aromatic journey of garlic takes an unexpected twist in this Dai spec ad. I had the pleasure of wielding the camera and weaving the narrative that brings Dai to life. Inspired by the creator's hilarious revelation that led to the inception of her minced garlic brand, we crafted a concept that leans into the popularity of TikTok ASMR cooking videos, infusing the mundane task of peeling and mincing garlic with a delightful inconvenience – the lingering aroma. As the video unfolds,  the culinary journey takes an unexpected turn, capturing the essence of Dai's mission to bridge the gap in the Big Garlic industry with humour, style, and a dash of self-awareness.